Britney Spears introduces the inaugural unisex fragrance in her perfume line, a symbol of self-expression and authenticity tailored for individuals unafraid to embrace their true selves. PREROGATIVE marks a bold and exotic departure for Britney Spears, diverging from the feminine scents she has previously launched.“Prerogative embodies empowerment and confidence – everyone deserves to feel liberated and fierce!” Britney Spears expresses.Ron Rolleston, EVP Global Fragrance Marketing at Revlon, elaborates, “Britney Spears’ fragrance collection evolves with each new release. Through this campaign, we highlight the confidence, adaptability, and uniqueness that define Britney’s career. From its design to its aroma and campaign vision, Prerogative is a testament to pushing boundaries.”